Our company is very happy to mention you to definitely Jacknife is actually top the new wade-to-paign to possess Hard-rock Hotel & Gambling establishment Ottawa-the latest brand’s very first-previously Canadian venue! While the Hard rock embarks towards an effective $350M expansion and you will rebrand, we’re honoured in order to contour a promotion that do not only remembers Hard Rock’s heritage and also amplifies the energy inside the Ottawa.
Recognized for getting immersive recreation experience worldwide, the tough Stone� has long been your favourite worldwide place to go for neighbors and people the exact same. The company is actually a vibrant era away from extension and you may revitalization, as well as the phase is determined to own a huge opening off Canada’s first Hard-rock Resort & Gambling establishment � having Jacknife top the brand new charge growing the newest go-to-paign for their Ottawa venue.
HRI turned into the initial individually-possessed playing providers appointed good U
�The 350 mil money extension and you can rebranding will disrupt the resort, activity, hospitality, and you can gambling marketplace for the East Ontario and you will beyond,� claims Christine Crump, Chairman away from Hard-rock Hotel and you may Local casino Ottawa. Canadians will not have to mix a border to tackle all that Hard-rock can offer. Jacknife’s performs coincides towards industry-class performs and you can knowledge i deliver to our visitors.�
The latest scope away from Jacknife’s functions comes with a full strategic and creative development of the brand new go-to-paign, having a look closely at strengthening adventure and you will riding engagement all over every touchpoints. The brand new campaign usually embody the newest essence from Difficult Rock’s brilliant society, making certain the hole gets good beacon to have activities hunters.
�We have been pleased to come together having a global brand including Hard-rock within such a pivotal second,� claims Mikey Richardson, Co-Originator and you can Exec Imaginative Director at Jacknife. �Top honors-doing the new 2025 release provides the chance to carry out some thing it really is pleasant-a venture that not only celebrates Hard Rock’s heritage and in addition amplifies the energy inside Ottawa.�
That it partnership emphasizes objective-driven storytelling, Duel with each other Jacknife and hard Stone Resorts & Gambling establishment Ottawa worried about curating a smooth, high-impact brand feel that place the newest phase having a grand starting particularly no other.
Hard-rock All over the world (HRI) is one of the most worldwide approved companies having locations within the more than 74 regions comprising 313 locations where are had/licensed or addressed Rooms, Gambling enterprises, Stone Shops�, Live performance Sites and you can Cafes. Its Unity by Hard rock� international support program advantages professionals for doing the things they love across using characteristics international. HRI plus launched a partnership entitled Hard-rock Digital inside the 2020, an on-line sportsbook, merchandising sportsbook and you may internet sites playing system. You start with an enthusiastic Eric Clapton keyboards, Hard-rock owns the brand new planet’s biggest and most valuable distinct authentic tunes collectibles at the more 88,000 parts, which can be displayed in the their towns all over the world.
S. Best managed Providers because of the Deloitte Private as well as the Wall structure Road Journal within the 2021 and also because the already been recognized 4 times. Hard rock has also been honored of the Forbes among World’s Top Businesses, together with Better Employers for women, Assortment and you will The brand new Grads and you may a premier Higher Workplace regarding the Take a trip & Relaxation, Playing and you may Amusement Business. Regarding 2022 International Gaming Honors, Hard rock was entitled Property-Centered User of the season for the next time in four many years.
Hard rock Worldwide already holds money levels off primary financing-grade rating providers: S&P Worldwide Critiques (BBB-) and you may Fitch Critiques (BBB). More resources for Hard-rock Global, go to hardrock otherwise shop.hardrock.
Rideau Carleton Local casino theoretically launched because Rideau Carleton Raceway during the 1962, because the Canada’s earliest-actually four-eighths distance egg-shaped and contains become an option part of Ontario’s harness racing society from the time. Since the introduction away from gaming during the , the city off Ottawa has had up to $6 mil a-year and more than $106 mil as a whole payments getting hosting Rideau Carleton Local casino contained in this the fresh National Capital Region.
Having desperate expectation of one’s opening of your own the newest Hard-rock Resort & Casino Ottawa, Rideau Carleton Local casino stays open 24/seven, willing to serve the visitors with similar hard work and you can adventure. Hard rock are working to make a different county-of-the-artwork entertainment facility which can in the near future offer the newest legendary Hard rock brand name so you can Ottawa and you may enliven the city particularly nothing you’ve seen prior. Upcoming business will include a contemporary lodge structure having 150 rooms, in addition to twenty-two rooms, stretched playing floors plus 1,five-hundred slot machines, 40 live-activity table online game, and you can high-maximum betting. Website visitors can also enjoy more 10 dining, bars, and you will lounges, such as the renowned Hard-rock Cafe and you will Council Pine Steakhouse. The hotel will also be the place to find the brand new vintage Rock Store, a-1,800 along with seat Hard rock Live area, and you may genuine songs memorabilia.
The newest facility is a significant driver of jobs production and can implement more 700 local people, immediately following accomplished. Hard rock Hotel & Gambling enterprise Ottawa continues the new lifestyle out of neighborhood money as a result of local sponsorships and you can nonprofit partnerships, increasing the existence regarding people and you will group the same while the is actually depending below Rideau Carleton Casino.
Rideau Carleton Local casino are operated by Hard-rock Around the world and governed from the Ontario Lotto and you will Playing Enterprise (OLG). Having OLG relationship, Rideau Carleton Gambling enterprise demonstrates an everyday commitment to in charge playing which have full utilization of OLG’s Performs that is approved through the RG Take a look at accreditation system.
For more information on Rideau Carleton Gambling enterprise, go to rideaucarletoncasino
Jacknife are a different, full-provider creative brand agencies based inside Toronto, Canada. Along with 29 years of globe sense, Jacknife might have been at the forefront of bringing outstanding advertising and you may innovative answers to a diverse directory of subscribers. Of the leveraging the newest powerful combination of proper innovation, Jacknife allows names to construct significant company really worth from energy of invention.
